Swedish Fish

It's fun to pretend Swedish Fish are fancy.

Items imported from Europe are often perceived as high class. Swedish Fish believes they are a high class candy, for high class people, simply because they’re Swedish.

Copywriter: Ryan Cuming

EXTENSION

Pop-up on Rodeo Drive, where people can get photos with people who are fancy because they’re foreign.

poe museum

Poe suffered through many tragic events in his life.

The intense adversity that Poe experienced became the catalyst for his skill in creating gripping and heartbreaking stories of horror and grief.

“The death of a beautiful woman is, unquestionably, the most poetical topic in the world.” - Edgar Allan Poe.

Copywriter: Eli Reece

Write down despair-filled memories on paper, throw them into the fire, and watch them burn into cathartic relief.

EXperiential event

After several pours, your mind will run rampant with ideas for exciting new tales.

EDDY’S WHISKEY

Let your partner know the love has drained from your relationship with a beautiful bouquet of dead flowers.

POE’S PETALS

NINTENDO

Take a break and enter Nintendo's world of whimsy.

With so much pressure to be on-trend and cool, Nintendo offers a refreshing escape from the uptightness of modern life. Step into a world where mushrooms are your allies and pink bubbles are your superheroes.

Team: Martin Rees (CW), Neha Embar (CW), Shoshana Cohen (ST), and Jordan Bryant (ST)

DIABLO IV

Enter Diablo's sanctuary world.

Copywriter: Cameron Sharer

How do you get a generation that never played the prequel games interested in the fourth one? You summon them to play in unconventional ways. Copywriter: Cameron Sharer

Step 1: OOH billboards go up

Step 2: people call the hotline, they hear a pre-recorded voice, and receive a text

Step 3: OOH billboards get replaced with more direct messaging, and social animations

Step 4: Extensions / Collaborations

hoka

A runner’s medicine.

Hoka shoes are like a runner’s medicine because they are proven to prevent injuries and stress on your joints.

Copywriter: Cameron Sharer

Hoka for Healthcare workers

evian

Operation Plastic Surgery.

People unknowingly consume about 5 grams of microplastics every week from non-recycled plastic usage.This Earth Day, evian is recreating the classic game Operation in Central Park. For every piece that is successfully pulled, evian will donate $1000 to The Ocean Clean Up.

Copywriter: Nina Stitt