Becka Hammond

Fancy because it’s Foreign.

Swedish Fish

It's fun to pretend Swedish Fish are fancy.

Items imported from Europe are often perceived as high class. Swedish Fish believes they are a high class candy, for high class people, simply because they’re Swedish.

CW: Ryan Cuming

Brand Act

Swedish Fish opens a pop-up store on Rodeo Drive.

In-Side The Store

Take your picture with people who are fancy because they're foreign and purchase a single piece or a full bag of the finest imported candy in the world.