Becka Hammond

You’ve Been Summoned.

Diablo IV (Young Ones Shortlist)

Enter Diablo's sanctuary world.

How do you get a generation that never played the prequel games interested in the fourth one? You summon them to play in unconventional ways.

CW: Cameron Sharer

When they called the 666-Diablo4 hotline, a Demon answered.

After calling the hotline, they received a summon directly to their phone.

Complete with a code for an exclusive in game skin.

After two weeks, we replaced all our billboards with more direct promotions for the game and released social animations.


We partnered with some of gamers’ favorite brands.

Campaign Summary