Becka Hammond

The Replacement Hoodie.


Smelling irresistible unleashes fantastical attraction.

The Martin Agency asked us to create an activation for AXE using their platform The Axe Effect. The AXE effect was too powerful. So powerful that AXE made a public apology that got the people excited.

Team: Kyle Brubaker, Cameron Sharer, Emily Day, and Jamie Ikley.

After a few days, AXE debuted the scented Replacement Hoodie.

TikTok Relationship Influencers

@itspierreboo is an influencer known for relationship and style content. We gifted them the first of the scented replacement hoodies to do an unboxing reveal.